Відео

Artificial demand - it was set by Nike and set to help them sell shoes and make it cool

No one cares about random general releases anymore, but hype stuff is still extremely hard to obtain for retail. Which is funny considering resale is no where near what it was.

In the 80s and 90s, we wore our sneakers, it was part of your wardrobe. We didn’t put our sneakers in trophy cases and didn’t display them like museum pieces.

Reggie looking fly as usual 😮‍💨

I’ve known this for a while now. It was unusual for all the Jordan’s to sit and when I seen all the dunks that started sitting everything just made sense.

Can we get an investigative update on why Onitsuka has pulled all sales from the U.S.? 👀

This is all about macroeconomic headwinds. Sounds boring, but this has nothing to do with what’s ’on trend’ or any of it. When people have been squeezed by double digit inflation for necessities, like food and rent (and yes, governments all over the world are understating this monetary collapse) people can no longer spend so much money chasing what’s called discretionary consumer goods, like an over-hyped sneaker! If you are aware of this it’s not difficult to predict what will become ‘on trend’, I wouldn’t be surprised to see things like the humble Volley become ‘cool’ because they are a simple, low budget and classic sneaker. I also think work boots, like Redback’s offer great value for money compared to lower quality, higher price brands like Blundstone, and it wouldn’t surprise me at all to see these out in the wild. Hype dies when wallets are empty, lean times lead to lean fits, to cut a long story short. If you want to be a ‘entrepreneur’ understanding the economic climate you intend to operate in is absolutely vital to being viable, before you even decide what kind of ‘preneur’ you want to run!! The party is over, kids, and for at least a decade. When interest rates stay historically low (and believe it or not they still are) despite inflation it’s called financial repression, it’s a way government’s pay off debts to remain solvent, at everybody’s else’s expense. For mine, being an old head, I never liked seeing sneakers on a secondary market anyway. Fashion should be democratic; call me a dirty socialist if you like but I’ve always believed that, and over the long term offering value will always be more sustainable AND profitable than generating hype.

Sneaker culture was trash. People paying a lot of money for cheaply made products.

Quality presentation sir

"MERCH CAN NEVER DEAD", a T-shirt, is a staple. All humans must wear a T-shirt, that T-shirt can be plain or have something printed on it. Do you see anyone walking around shirtless? A printed t-shirt or a plain t-shirt is an expression of oneself. You can wear a plain pink T-shirt to support Breast Cancer. You can print a trendy Breast Cancer design on that same plain T-shirt. Someone can retail that same printed pink Breast Cancer t-shirt and call it "Merch". In a nutshell, "Merch" is what you make it. It can never die. "Merch" is whatever the creator and consumer decide what it is.

Good now the bum ass resellers can leave the people who actually want to buy their sneakers to wear to enjoy our hobby.

Merchandise at a concert/event memento will never die, as it exists solely to commemorate and survive the event you attended. However, the trend of off-the-rack merchandise has definitely declined, and all these sade tees are turning into the new softboy staple.

This carti rn 😂

If sneakers crashed i should be able to get the jordan aqua 5's at a really good price😁

The Business Casual Fridays

👍🏼

Hey Reggie, did you size up on the waist and length of the Uniqlo denim?

People are buying sneakers we jus not paying inflated resell prices and they’re making colors we don’t want or need

I get that a lot of people made money from this but it was starting to get ridiculous. Eventually, it was going to burst, like any bubble.

Saying a pair of trainers are worth thousands of pounds was a joke anyway.

❤❤❤❤❤❤

All Nike shoes fall apart quickly. Not worth the money.

I'm all about the effect. Sneakers at the current price points are more like luxury items playing in a non luxury market segment. I'm glad resellers are being crushed.

So much of fakes in the market that for some reason you end up thinking really..do i want to break my wallet for real. Originals always matter but whatever in general.

Thx

When these sneakers started costing more than luxury shoes and loafers with actual expensive materials and build quality, I knew the sneaker game was cooked.

The market became over saturated with Jordan and Dunks. Gazelles and Sam as seem to be really popular now, but Nike is just meh, no mojo.

Why do you need someone else to say what you like to wear,wear what you like and think is cool,pop culture will never go out

I definitely feel more than ever I want to wear my older merch with pride. To me if I can work it in with my current style, enjoy it as a memento and show my love for a specific sub culture, all the better. I havent taken my recent Gantz x Sugarpunch x Sabukaru hoodie off, why? Because Gantz isnt well known anymore by the wider audience, even in the anime space. Gantz gets no merch. Gantz was cool and something I enjoyed reading and wearing it I get to hopefully spark someone else to read it or remember their love of it. I appreciate this video Reggie, to say merch is dead to me is downright wrong, like everything its a cycle. These same 'merch is dead' camp folk will be paying 3x the price these shirts originally cost in 15 years when it becomes cool to wear them again, probably with a pair of skinny jeans too.

Support your local and independent band by buying their merch

Grand or 10 grand for a pair shoes 😂 wtf 🤡 🤡. No shoe in my opinion will ever be worth that much, people out here just ridiculous. Lots of people out here, must have money burning 🔥 in their pockets

You covered most of the factors affecting the resellers and the industry but one factor you did not touch on is the replica market which has gotten so good that some people choose replicas not only because even the trained eye can't tell the difference they're doing it as a giant F U to the greedy resellers who are getting their comeuppance

I know this is an old video, and I’m just now watching it. I used to be the global design director for Levi’s. The reason Levi’s often work with collectors (one of witch is Ralph Lauren) is two fold. One reason is because levi's was the original jean, though the denim fabric is from France, is that they catered to hard work, mainly farmers and such. Levis were rather expensive. It was common for workers to patch them up, add fabric from another jean beyond repair, and literally wear them for years till they damn near fall apart. So the majority of these jeans were thrown away, or passed down. The second reason is that in 1906 there was an earthquake and fire that destroyed Levi’s company building and factory. Everything was lost. There is a department whose only focus is seeking out historical garments by Levi’s around the world.from collectors to a woman in Texas who found the oldest Levi’s to date in the attic of her family’s farmhouse. And, Yes Levi’s does pay ALLOT to buy back these jeans for the museum on Levi’s campus in SF. And the Vault. Only Levies employees have access to the vault, which Temperature regulated, white gloves only. If you happen to be a hardcore denim head, Ralph Lauren pays $60.00 a year to travel the world hunting down vintage Levi’s

This is a wonderful observation 7.41 minutes and I couldn't agree more. You are spot on and I think this shift represents a great opportunity for original design and enhance community engagement.

Morpheus x Bowery King collab

Im tryna get that eva seveskig cardigan for months 🤦🏾‍♂️

1 of 1 clothing store … come by.

You’re right

Kanye’s vultures merch is meaningless garbage.

They're OK. They were my go-to for many many years. But the quaity of their products has taken a noticable downturn in recent years. imo

So, is this a precursor to the upcoming Reggie Casual merch. launch.........perchance?

The only merch I'm still wearing is The fear of God Jerseys, The fear of God Coach jackets, two band tees Linkin Park & AC/DC, two kith t-shirts and everything else essentials. if people are still raving about vintage, you got a whole closet of stuff that was released 7 years ago there's your vintage 🤦🏻

My problem with most graphic/merch tees is how it just doesn't fit into many outfits, it becomes the biggest statement piece of what you're wearing. I find that the more subdued or visually simple the graphic is, the more I can incorporate it into different outfits. That isn't to say minimalism is the future, but I think thoughtful design should always trump over the usual overly-stimulating, "slapped-on" designs that every company seems to gravitate toward. For example, a nice, visually appealing logo that's spelled out right at chest level is going to look better than some HUGE graphic that covers the entire length of the front of the shirt, or worse, the front AND back AND sleeves of the shirt.

Mate, u r on ball. Love the show.

i want my clothing to represent me - and i think music and other pop culture i like is a way more reflective as me as a person than showing you which brand of clothing i buy.

Sneakers and resale value ain’t worth the quality of the product.

Aka what Peggy Gou just did for her world tour

M E R C H B O I S

I found a original vintage Grateful Dead t-shirt, and is very happy.

Great 🔌 for @MKBHD, Reggie 👉🏾👌🏾👍🏾